This must be the place (hi yo, agriculutre?)
Okay, I’m not going to lie…I typed out quite the essay for this because I always feel the need to overexplain myself. But then I thought, who on Earth would read all this?? Because I wouldn’t. So let me summarize all of it:
I think I have finally found my niche, and that is marketing for tourism agencies, hospitality industry, and agro-tourism.
As far as agro-tourism, expect to see a LOT more farms, orchards, markets, stands, and wineries or vineyards.
I am going to continue to feature product and service reviews intermittently as ways to try to connect me, the person and consumer, with my adventures.
When it comes to platforms I enjoy, I’ve realized I miss the photography portions of Instagram, I love writing/blogging still, and utilize Pinterest for personal use. I will still be pushing my content through to Facebook and TikTok, but I do not plan to grow my account on TikTok. I will continue to grow my Facebook account as market research shows some of the demographics I target for tourism marketing are mainly on Facebook.
I’m going to post more photos on Instagram and not stress about doing a reel every single day. I’m going to work on my craft with it comes to photography, and may experiment with having a few prints as postcards for sale through my shop.
I honestly am feeling great about my business, like my star is rising. I think I tend to get in my own way, I tend to look at what everyone else is doing and worry if folks are mad at me. Frankly, I think some may have frustrations but don’t voice them or are awfully passive aggressive, and I had been holding myself back for quite some time while trying to navigate these relationships. But at the end of the day, I owe it to myself, my family, and my clients to do the extent of talents, to chase the things I know I can succeed at, and to blaze my own path. So, horse blinders on my brain to the negative, and fully focused on being the best little account I can be.
Thank you, thank you, thank you as always for being here on this journey of learning, changing, and pivoting in business. I have never wanted to hide the realities of starting a business from anyone, including the emotional struggles. I hope that sometimes these posts help you, as they help me just sharing these thoughts.
Have a great day!
Jessi
